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Your Clients Want More Than a Logo: A Collaborative Approach to Branding
When clients come to a designer or an agency asking for a logo, what they are really seeking goes far beyond a mere graphic. They want their brand to be understood, their challenges to be acknowledged, and their vision to be effectively translated into a compelling visual identity. As creatives, our role is not just to create a logo; it is to provide clarity, direction, and confidence through a collaborative branding process.
5 min readAug 31, 2024
